People follow celebrities. That’s pop culture and that’s something that is never going to change. Whether we like it or not, want to believe it or not, celebrities have a huge impact on us…maybe even greater than our own parents or our own friends. We look up to celebrities as role models and we want to do what they do, look how they look, and be who they are. If a celebrity says that something is “cool”, we automatically assume it is cool as well.
PETA launched an anti- fur campaign three years ago in 2009 called “I’d Rather Go Naked Than Wear Fur”, “Ink not Mink”, and whose “Whose Skin are you in?”. These three campaigns were extremely successful, as they got many popular celebrities to model for PETA and to do PSA’s, informing the public about the cruelty of fur.
Many of these celebrities have been on the cover of Vogue magazine, and I would really love to start another campaign called “Be Proud of Your Skin”. It would be a campaign target towards everyone and it will show a row of models of all different ethic backgrounds and nationalities, as well as row of animals with all different colors and patterns of fur. It’ll say “Be Proud of Your Skin”, implying two messages: 1, be proud of your race and where you come from and 2, let animals keep their fur and be proud of their skin as well.
Getting celebrities on board with this could really impact Anna Wintour, especially if they vow to never pose on the cover for Vogue until Wintour takes fur out of the magazine.